Below are tests performed by Dr. Ben Altadonna and his company Altadonna Communications. Dr. Altadonna is a true leader and expert in marketing, specifically for doctors and those in the medical profession. His marketing strategies find continued success for his clients.
The tests below shows the dramatic results of a hand addressed mailing versuses a traditionally printed mailing. In every test the hand addressed mailings significantly out performed tradional printed mailings.

Thanks, here are the main points to our test.

National maling to large cities as well as rural areas.

50% were hand addressed & 50% were laser addressed with a font that looked like hand addressing.

50% were new prospects, 50% existing clients.

The hand addressed mail yield was just under 7% (6.6%) response. Cost per response average just over $42

The laser address mail yield was less than 1% (.092%) response. Cost per response average just over $276

Listed below are the facts and figures for our test.

Midwest Mailing:
Hand Addressed Mailing - $519
9 Leads Generated for a cost of $57 per Lead

Traditional Printed Envelope - $420
1 Lead Generated for a cost of $420

Top 10 Cities:
Hand Addressed Mailing - cost $519
7 Leads Generated cost of $74 per lead.

Traditional Printed Mailing - cost $420
0 Leads Generated for a cost of $420 for No leads

Existing Clients Mailing:
Hand Addressed Mailing - cost $1298
99 Leads Generated for a cost of $13.11 per lead

Traditional Printed Mailing - cost $1049
18 Leads Generated for a cost of $58.27 per lead

New Prospects Mailing:
Hand Addressed Mailing - cost of $1298
50 Leads Generated for a cost of $25.96 per lead

Traditional Printed Mailing - cost of $1049
5 Leads Generated for a cost of $209.80 per lead